We Don't Sell CRM Licenses.
We Solve CRM Problems.
CRM-Authority is a vendor-independent consultancy. We work across Salesforce, Odoo and custom builds — and we have no financial incentive to push you toward any of them.
Why We Exist
Most companies end up with the wrong CRM. Not because they're not smart — but because the sales process is stacked against them. A vendor rep demos the product, makes promises, closes the deal.
Six months later: low adoption, workarounds everywhere, and a migration headache on the horizon.
We're here to short-circuit that process. Our only job is to find the right fit for your business — and implement it well.
3
CRM specializations
100%
vendor-independent
24h
guaranteed response time
SMB → Enterprise
clients we serve
What We're Good At
Three specializations. One goal: make your CRM generate results.
- ✓Sales Cloud & Service Cloud
- ✓Experience Cloud & LWC
- ✓Apex, Flows & Triggers
- ✓Org Audit & Cleanup
Best fit for: Mid-market & enterprise
- ✓Full implementation
- ✓Custom Python modules
- ✓CRM / ERP migration
- ✓Training & support
Best fit for: SMBs 20–250 employees
- ✓NestJS / TypeScript architecture
- ✓REST APIs & integrations
- ✓Client portals & dashboards
- ✓Ongoing maintenance
Best fit for: Complex projects $10K+
How We're Different
These aren't company values on a wall. They're how we actually operate.
Zero Vendor Bias
We don't resell software. We don't earn commissions on licenses. We have no financial reason to push Salesforce over Odoo or vice versa. That's rare in this industry — and it changes everything.
Outcomes Over Deliverables
We don't measure success by slide decks or status reports. We measure it by what actually changed in your operations. Every engagement starts with a clear definition of what winning looks like.
Radical Honesty
If Salesforce isn't right for you, we'll tell you before you sign anything. If a project is outside our wheelhouse, we say so. We'd rather lose a deal than set you up to fail.
We Train Your Team to Not Need Us
Our goal isn't recurring revenue from dependency. It's to make your team fully self-sufficient — with documentation, training and source code ownership to back it up.
How We Work
Diagnose First
We map your processes, pain points and goals before recommending anything.
Recommend Without Bias
We tell you which platform fits — Salesforce, Odoo, or custom — and why the others don't.
Build in Phases
Phased delivery so you see results fast, reduce risk, and course-correct if needed.
Hand Off the Keys
Full training, documentation, and source code ownership. Your team runs it, not us.
Common Questions
Are you a Salesforce or Odoo reseller?
No — and that's the point. We don't earn commissions on software licenses from any vendor. That independence is what lets us give you an objective recommendation, even if the answer is 'neither one is right for you.'
Do you bring in outside contractors?
For larger projects, we may bring in vetted specialists from our network. Regardless, CRM-Authority handles all project management and is your single point of contact throughout.
What industries have you worked in?
Manufacturing, B2B distribution, professional services, SaaS, e-commerce, logistics, real estate — we've seen a lot. The common thread: you have a sales or operations process that needs structure.
Do you work remotely with US-based clients?
Yes, 100%. We work with clients across North America and Europe fully remotely. Scoping calls, workshops and training all happen over video. No travel required.
Ready to Stop Guessing?
30-minute call. No pitch. No commitment. We'll tell you honestly what your CRM situation needs.