Pardot (Marketing Cloud Account Engagement): B2B Marketing Automation for Salesforce
Pardot, now known as Marketing Cloud Account Engagement, is Salesforce's B2B marketing automation platform. It's built for revenue teams that need to generate, nurture and convert leads at scale — with full Salesforce CRM integration out of the box.
Core Features
Lead Scoring & Nurturing
Identify and prioritize your hottest leads based on engagement signals and behavioral data — so sales always works the most valuable pipeline.
Personalized Email Campaigns
Build targeted B2B email campaigns based on specific audience segments, behavioral triggers and account attributes.
Customer Journey Tracking
See exactly how leads interact with your website, content and digital assets — and trigger automated responses at every key touchpoint.
Case Study: B2B SaaS Company
The Challenge
- • Lead tracking was manual and inconsistent
- • Sales team spent hours on low-quality follow-ups
- • No visibility into what was driving pipeline
Results with Pardot
- • 45% increase in lead-to-opportunity conversion
- • 60% reduction in manual follow-up time
- • Sales team now only works qualified, scored leads
Pricing Plans
Growth
$1,250/mo
Up to 10,000 contacts
- Lead nurturing & scoring
- Engagement dashboards (5)
- Campaign reporting & insights
Plus
$2,750/mo
Up to 10,000 contacts
- Multi-channel journeys
- ABM & multitouch dashboards
- B2B Analytics (5 seats)
Advanced
$4,400/mo
Up to 10,000 contacts
- Dedicated IP address
- AI-powered features
- Developer sandboxes (2)
Ready to supercharge your B2B pipeline?
We help marketing and sales teams implement Pardot the right way — with proper scoring models, clean data and integrations that actually work.
Get a Free Pardot Assessment